Eamon Boyle is a marketing measurement specialist of over 20 years. He holds a PhD in Applied Modelling of Urban Systems. Within the marketing community he is known for his accurate predictions of response behavior to media ads with advanced forecasting and attribution analysis -- decades prior to the existence of  Cambridge Analytica. In the past he has worked for J Walter Thompon, The Martin Agency, Havas and Performics. In addition, he has such iconic brands as Ford, GEICO, UPS, Morgan Stanley, Sony, Liberty Mutual, AMEX, and E*TRADE, He most recently worked as Executive Vice President of Assembly Media, Ad Age’s 2017 Agency of the Year.  Eamon also helped to develop the first of kind 3D data arena for marketing, where you can actually stand within the data and manipulate with a joy stick.  Eamon is currently working on the development of the eSports pillar of an international sports data start-up.